It is critical to the success of your campaign that the organization
do "due diligence" before being committed to raise major funding.
The feasibility analysis process is an indispensable pre-requisite.
It provides solid objective data without which your organization
will operate with incomplete information. A successful campaign
is built not on assumptions, but facts.
Typically, a feasibility analysis entails face-to-face confidential
exchanges with 50-70 major prospects. At the conclusion of the
six-week process, AFI presents a written report to your Board,
including:
Critique of the proposed funding objectives
Realistic dollar objective
Appropriate campaign strategy, timing, and suggested
volunteer leadership
Preparing the constituency for the campaign by pre-cultivating
key prospects
The professional, third party perspective of an AFI feasibility
analysis will provide valuable insight and opinions, as well as
the needed data to make an informed decision. This process serves
as a detailed roadmap, critical to formulating a clearly defined
strategy. AFI senior partners review and approve each report prior
to presentation to the client. No campaign will be recommended
unless the findings and observations support the recommendations.
